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Paltronics Inc. has announced that the Red Rock Casino has become the first gaming establishment to take full advantage of its wide-area media network technology by connecting nine Station Casinos' properties.
The Paltronics One Link wide-area media network is a comprehensive end-to-end narrowcast system that connects all media to deliver gaming excitement and custom messaging. It is being used to support a wide range of marketing objectives at the nine Stations' properties.
Centrally managed from Red Rock Casino, Resort and Spa, Paltronics' One Link wide-area media network connects the Boulder Station, Fiesta Henderson, Fiesta Rancho, Green Valley Ranch, Palace Station, Santa Fe Station, Sunset Station and Texas Station casinos, simplifying operations with state-of-the-art technology.
"Paltronics' One Link wide-area media network allows us to manage a full range of media content at multiple properties, run highly visible promotions and manage frequent customization," said David Frankhouser, director of Slots at Red Rock Casino, Resort and Spa. "In addition, Paltronics' One Link slot system lets us operate an unlimited number of progressive machines from a central system away from the slot floor."
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